Social Media Content (Specialty Coffee CPG

Create compelling posts, captions, images, and short-form videos that highlight our specialty coffee products and brand story.
Manage daily posting schedules and maintain a consistent brand voice across regions.
Monitor community engagement, respond to comments/messages, and nurture relationships with followers worldwide.
Collaborate with marketing and design teams to align content with campaigns, product launches, and international initiatives.
Track performance metrics (engagement, reach, conversions) and provide insights for optimization.
Stay updated on social media trends, especially in food & beverage and lifestyle niches across different markets.
Support influencer collaborations and user-generated content initiatives in local and global communities.

1 - 2 years of experience in social media management or content creation, preferably in CPG, F&B, or lifestyle brands.
Strong English writing skills with the ability to craft engaging, brand aligned copy for diverse audiences.
Familiarity with social media platforms (Instagram, TikTok, Facebook, LinkedIn) and content tools (Canva, CapCut, Adobe Suite).
Basic understanding of social media analytics and KPIs.
Creative mindset with attention to detail and storytelling ability.
Ability to work independently while collaborating effectively with a team.
Passion for coffee culture and enthusiasm for connecting with communities online.
Interest in global trends and sensitivity to cultural differences in communication.

Opportunities for professional development in both domestic and international e-commerce.
A clear career path in e-commerce, digital commerce, and international business.
Training and practical experience in e-commerce platforms, effective marketing, and cross-border operations.
Full insurance coverage as per regulations and other benefits according to Every Half's policies.

Tổng quan công việc